Get ready for the cutest competition of the year! Pooch Playoffs is a bracket-style dog photo contest (think March Madness, but with paws and tails!) where 32 pups go head-to-head in a voting showdown until one furry friend is crowned champion.

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Every dog who enters gets a professional photo session, a swag bag of goodies, and their very own personalized keychain featuring their portrait. Plus, all entry fees support the WNY Heroes' Pawsitive for Heroes program, helping local veterans and their service dogs.

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🐶 Final Four pups win special prizes, and our champion takes home the grand prize!

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Want your dog in the running? Simply fill out the form below to be contacted when entries open—you don’t want to miss your chance to show off your pup and give back to an amazing cause.